this post was submitted on 16 Apr 2024
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So did they just blatantly want tumblr to burn, or was it kind of a situation where they wanted to "make the platform more advertiser friendly" and then decided to make that decision without consulting their userbase or understanding the statistics of their userbases' use?
I dunno. This current model of advertisers bankrolling the infrastructure that makes up the internet isn't really working out, though, especially when most of these advertisers are super prudish, or, more likely than not, use prudishness as an easy way to basically just have iron-fisted control over these platforms. So kind of through that mechanism they can totally control the platforms that people are using.
You're attributing too much intelligence to morons. They bought it because they saw user numbers and thought it would make them money. They shuttered porn after their advertisers demanded it, and they thought that porn wasn't a big enough part of Tumblr to sink the site.
Yahoo had no idea what they were buying, had no idea what to do with it once they had it, and so they sold it at a tremendous loss after they realized they couldn't make money off it. No malice, no shadowy conservative cabal trying to police morality, just a bunch of airhead MBAs thinking they know something about tech.
I wasn't even thinking of a shadowy conservative cabal as much as just like- "Tailor your platform to encourage more watch time! Tailor your platform to encourage it's users to be more tolerant of advertisements generally! Tailor your platform to promote more content that is related to our ads, and more easily bought out creators! If you don't, we'll pull our ads under the guide of moral policing!" kind of a thing.
But yeah it's probably more of a hanlon's razor kinda deal