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They'd probably discouraged their workers from new ideas since this one got into news and got copied by other sites. Super good metrics, need to stick with it.
Them posting it now is just fucking a corpse to show user engagement for their IPO or hiding damage they've caused. Overall pathetic.
Yeah, and it's not even subtle to boot. If they had done it this past April Fool's day after making an API announcement at the beginning of the calendar year, they might have had a smidge of plausible deniability. But now, three weeks after the beginning of some of their most controversial changes yet, on a random mid-July week, it's an incredibly obvious drive to boost engagement, from both the current userbase and perhaps even a boost from the users who left to return to place a "fuck /u/spez".
I don't even understand how this gets greenlit. I mean, it's definitely going to work, their engagement for the next week will be a YTD record without a doubt. But this just feels so mustache-twirlingly evil.