this post was submitted on 19 Jul 2023
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Well you see, finding a way to reliably deliver ads via the API would have taken far too much developer brainpower for a company that can't make a functional video player or a mobile app that doesn't annihilate battery with ridiculously excessive cpu use and keepalive requests...
It honestly wouldn't be that hard at all. You deliver ads via the API alongside actual posts, as if they are an actual post, and forbid altering them in the developer ToS. If you want to be anal about enforcement, run popular 3rd-party apps in an emulator to verify that the JSON returned by the site is unaltered when it's rendered in the app. You could put this together in a weekend.
Which really just speaks to quality of talent at reddit, or the management at reddit suppressing that talent. Or both.
I'm pretty sure the real issue is the data collection Reddit wants about user habits. They can't get thst from 3rd party apps, even if they make browsing habit data (scroll speeds, post linger time, ads displayed, etc) a mandatory part of the API they cannot verify what the 3rd party app is reporting and it becomes junk data that advertisers cannot rely on. They need complete ecosystem control to make the marketing optimizers happy. So, fuck the consumer!
Speaking of which, how on Earth it's such a slug these days? I pretty much quit Reddit when the protest started and moved to Lemmy. I never used any other Android app since I was reasonably happy with the official app. However, when I launched it to check how my old subs fared, I was quite surprised at how slow, laggy and bloated POS it had come.
I honestly don't remember it being this crappy just a few weeks ago.
It's some combination of developer incompetence- they've basically never put out any decent running code- and intentional resource use for the ridiculous amount of tracking they run. Reddit tracks everything about your browsing habits as well as actively loads ads in the background. It's entire purpose was never for quality user experience, it was for revenue generation (which 3rd party apps get in the way of)