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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] daniyeg@lemmy.ml 8 points 7 months ago

Roku is a pioneer in most of this crap but don't be fooled to think that only cheap stuff is gonna have these and that somehow you are safe if you spend a lot on your TV. as it turns out high end and average TV producers would also like to squeeze the tiniest profit margins out of their consumers and if they could get away with it they would do the same.

in fact nowadays most TVs regardless of price are actually collecting and selling your data and in the best case it's an opt out option in the worst possible place in the menu.