Because it is a time where you picked something up to be transported away from your worries, or just to have a bit of fun. You turned it on, hit start, and for the most part that was it. There were no season passes on the NES. There was no bullshit shoved in your face constantly. It was just the game, and that was it. My kids are shocked when I tell them about the flash game days, or the late 90's with an N64. If I was there for the commodore and atari days I'm sure I'd have more to say.