this post was submitted on 02 Apr 2024
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Discord starts down the dangerous road of ads this week (arstechnica.com)
submitted 7 months ago by alessandro@lemmy.ca to c/pcgaming@lemmy.ca
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[–] autotldr@lemmings.world 3 points 7 months ago

This is the best summary I could come up with:

Discord had long been strongly opposed to ads, but starting this week, it's giving video game makers the ability to advertise to its users.

The introduction of so-called Sponsored Quests marks a notable change from the startup's previous business model, but, at least for now, it seems much less intrusive than the ads shoved into other social media platforms, especially since Discord users can choose not to engage with them.

Discord senior product communications manager Swaleha Carlson confirmed to Ars Technica that Sponsored Quests launch this week.

On Saturday, The Wall Street Journal (WSJ) reported that it viewed a slide from a slideshow Discord shows to game developers regarding the ads that reads: "We’ll get you in front of players.

Sellis told WSJ that Discord will target ads depending on users' age, geographic location data, and gameplay.

In 2021, Discord enjoyed a nearly three-times revenue boost that it attributed to subscription sales for Nitro, which adds features like HD video streaming and up to 500MB uploads.

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