The bourgeoisie in my country have pushed the euphemism of "working capital" as something that needs protection from wealth tax. By inseparably connecting capital with jobs, they push the narrative that you cannot tax wealth without removing jobs and consequently hurting the working class. They paid for research groups to prove this connection, but what their research actually showed was that wealth tax creates jobs due to incentivizing keeping profits within the companies they own. The audacity to think owning the means of production is a privilege they should enjoy special treatment to keep is beyond me, but even so, this type of rhetoric keeps gaining ground.
What is the propaganda they are pushing on you, and how can socialist policies prevail if reason loses to made up words changing the narrative?
That's an excellent question and there are so many. The most recent and prevalent has to be "la valeur travail", the work value or the work virtue I guess are closest -but it really is untranslatable because it is deliberately so fuzzy. The bourgeoisie is trying hard to turn it into a sort of national and personal pride, to sugarcoat labor until people are begging to be let in on it.
I think there is always something ominous about talking of grand qualities the populace should embody. Trying to spin wanting better work conditions and fair compensation to some kind of ungrateful immoral thing is equally bad.