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Twitch Star XQC Signs $100 Million Deal With Rival Platform (www.nytimes.com)

submitted 1 year ago* (last edited 1 year ago) by Kara@kbin.social to c/technology@beehaw.org

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After dealing with lots of bad PR from terrible decisions, Twitch now has to deal with one of its biggest streamers moving to another platform, Kick, with a deal larger than those of most athletes

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[–] onceuponaban@kbin.social 6 points 1 year ago* (last edited 1 year ago)

This seems to be a no strings attached good deal on xQc's side given the lack of exclusivity clause. Worst case scenario is a particularly bad scandal hitting the platform could tarnish xQc's reputation ~~such as it is~~ but that's a risk for literally any platform. However...

As a start-up, Kick is prepared to operate at a loss

Aaand the platform is doomed. Focusing on growth over viability is whats makes you a prime enshitification target.