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This is just a normal new product engagement pattern. Especially in a market where you're dealing with parity products.
People hear the hype, so checkout the product. They spend a few days kicking the wheels and comparing it to what they already have. Then people return to old habits and old products.
The tech news has lost its mind with respect to these things, trying to excitedly report on every minor fluctuation in web traffic. I don't hold the business press in any esteem, but I did expect them to not fall into the same trap on this one.
Guess I was wrong.
Yeah i'm really surprised this is even news, it would have been much more surprising had engagement stayed super high.