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How does one come up with a name for a company? (lemmy.world)

submitted 1 year ago by plotting_homelab@lemmy.world to c/asklemmy@lemmy.world

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So i am in the middle of starting my own company in computer support(focusing on teaching people how to use email, printer etc and solving problems that might be standing in their way). But i need a name, website, Email and phone number. The last one i have figured out as that is just a if it is kind of easy to remember its okay. But figuring out an E-mail and website requires a name for the company.

I have heard some people that named company’s with their name in it and regret it later. So how would one properly name a company? I am based in the EU if it matters but i don’t think this is something that is different in different cultures.

Things i currently think about are (my name) tech service and (my location(city)) tech service but i don't know if that is a good idea and if i might get regrets in the future(for example when expanding to more locations or getting employees).

Thanks for your vision on this.

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[–] godless@latte.isnot.coffee 1 points 1 year ago

You can play around with acronyms, that's what we did.

IT & technology teaching service:

IT2tease (since the "te" is doubled), and it's a decent play on words with tease/ease.

What you want is a name that can't be misspelled when only hearing the name, hence I'd absolutely recommend against anything like kool or l33t, or your word of mouth clients google the name and end up with a competitor with 'correct' spelling.

You can of course also incorporate your name and city, but if you are offering online services, that can be detrimental if potential customers assume you are only working with local clients. For example if you're called "Boston IT Service Tech Ltd." or something generic, a company in L.A. might not even go further. Whereas "Global IT Service Tech Ltd." might at least get a cursory review.