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Consumers are now ‘hunkering down’ rather than ‘trading down’ on groceries, Conagra says
(www.marketwatch.com)
this post was submitted on 13 Jul 2023
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Cheap food is no longer cheap, Mr. Giant Food Conglomerate CEO smart guy. Even fast food is the price of a sit down meal at a restaurant just three years ago. I've been cutting all inessential food purchases and leaning into staples. I'm a former chef, it's easy for me to plan cheap high-quality meals for my family but I imagine most people don't have the skillset to make it work, or the time, or enthusiasm.
"It can't be us" is the refrain of the willfully ignorant. No introspection whatsoever about food inflation and shrinkflation.
Or the household size. The smaller the household the less efficient cooking with fresh ingredients becomes.
Or even the equipment. Some people are stuck with a hot plate and a tiny minifridge.
I spent $57 on 10 items earlier today. 9 staples and one small glass bottle of Coke. I even went to the store where items are cheaper. If I had gone to the Kroger owned store, those items would have been closer $75-80.