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here's the full sentence you're quoting:
sure, you can simply decide to do a one-person boycott of a company, and that wouldn't take much effort at all to organize. but when it comes to actually changing the behavior of a company, the actions of one consumer are not going to be nearly as effective as a piece of legislation. so, you'll probably need to get many people to band together and collectively decide to stop buying a company's products. this leads back to the "monumental effort" part of the sentence.
also, in order for people to decide that they don't like what a company is doing, they need to first be told that the company is doing those things. who's going to tell them?
I'd argue that if people do not like something a company does, and simply stop buying from it, it's the same as an organised boycott. I assume that I won't be the only one disliking the companys actions and that there will be more who do the same.
People simply need to realise that as consumers, we have the power to change things. It's not too different to voting. Your actions count, even though they may seem small. If we all react instead of maindleslt consuming, companies will listen. They may not react but they will listen.
They already know everything about their consumers and adjust their products accordingly to maximize sales. If people start writing to them that they have stopped buying their products or services because of this or that, they will definetelly notice