this post was submitted on 04 Feb 2024
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I’d argue against the “good at market research” thing - for centuries individual participation was all but was mandatory, there was no sanctioned competition, and generally the church fought any change until outside actors (see: Constantine, Tyndale, Luther, etc) shifted the reality beneath them, or co-opted nascent and foreign pagan/religious elements that were popular. The original Bible doesn’t prescribe the feasting and celebration that the Christian calendar is now known for
In that era "market research" was not targeted at laypeople. They were simply expected to obey.