this post was submitted on 02 Feb 2024

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If reversing the ban on live exports is a good idea, why spend $1 million to persuade us? (thespinoff.co.nz)

submitted 9 months ago by fallaciousreasoning@lemmy.nz to c/newzealand@lemmy.nz

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[–] survivalmachine@beehaw.org 6 points 9 months ago

$1 million for an advertising campaign is chump change. It seems like a lot to the average person, but that gets eaten up really fast in a large business, and you're talking about a national campaign that affects multiple industries. That's not much at all.