this post was submitted on 12 Jul 2023
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Twitter was tanking before threads came along. All meta did was read the writing on the wall and release threads on the world with exceptional timing.
I think the that death of Reddit also contributes to Threads (apparent) popularity.
I do still think that someone should be able to leverage Mastodon to make a Threads clone for the European Market.
Step 1: Create a whole lot of European instances called something like “OpenThreads.it” and “OpenThreads.de”, etc.
Step 2: Pay TapBots to maintain a branded variant of Ivory called something like OpenThreads (or whatever). Include App advertising and provide a Subscription option to remove ads. Step 2a: Pay Imgur or whoever to host your users photos and videos.
Step 3: Regional native-language advertising through mainstream channels, Grassroots word of mouth and Astroturfing.
Step 4: Federate with as many friendly Mastodon instances as possible. Federate with Threads as well, until they change their minds and cause you of stealing their customers.
Step 5: Expand onto regions that are currently being serviced by threads, promising access to other OpenThreads users in Europe.