this post was submitted on 11 Jul 2023
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I think everyone saying market consolidation is bad is missing the point for this particular one.
This isn't Google buying and killing another product. This isn't AT&T buying and merging something. This is the failed company Activision that bought Blizzard and tarnished its name and branding once again being sold off.
What's more, this is (effectively) the death of Activision. The bane on gaming since it first started mouthing syllables to the words "corporate profits".
I can only really see this as a good thing from pretty much any angle you try to look at it from. The fact that the only thing all the comments here have to say is that "consolidation bad" should be very telling. I'm no fan of Microsoft, but they generally let departments have a vision and execute them. They seem to have less awful stories than most tech cultures, so one would imagine that going from managers who don't care or are actively participating in hazing you to a place where you are given the space to foster your creative ideas... I'm gonna say this consolidation is probably a good thing if only because of the small chance that the workplace culture changes. In regards to the company, there may even finally be a litany of IP have a chance of seeing the light of day again!
Time will tell of course but I'd say all you need to do is read the timeline. The last decade has been nothing but awful actions from Blizzard leading up to the buyout, ranging from people doing multiple different boycotts against them for Blitzchang to their now parent company Activision just going full 1970. Microsoft will never be a golden pinnacle of perfection but they haven't been fostering workplaces where people feel fear and have their freaking bodily fluids stolen.
I guess I'll put it this way. Would you rather have the execs behind CoD and WoW or would you rather have the execs behind Halo and Starfield?
Both suck but one is clearly trying to allow space for heart to exist while having lots of skeletons and decomposing corpses in the closet while the other is whipping its junk out and rubbing it in your face while laughing about making skeletons... too much? lol
"Execs behind Starfield"
The same execs that bought the company already half way through development of Starfield, and rather than delivering anything new or of value, only wanted to make sure it was extinguished on other systems?
As for "execs behind Halo," the less said the better. I've never seen a series driven so hard into the ground.
Okay there... And before thay Sony was trying to lock Starfield away on their side so what's your point? The current market is driven by exclusives thanks very much to Sony and Nintendo.
And Sony and Nintendo aggressively want to push towards proprietary hardware exclusives. Sony has improved in that area, but every exclusive is still a big question on if it'll even be available on the PC and if so when. Just the long release schedule is an attempt to draw more people who can't wait to a proprietary closed ecosystem.
I would argue there's a huge difference between, say, one year of timed exclusivity for one game, versus buying an entire publisher and making every single one of their future games exclusive.
On the flip side those who really dislike hardware locks requiring specific devices to run games would see a console only exclusive a bigger concern.
Since viewed from PCs it isn't just a Microsoft game, but one that can be played on Linux with Proton and possibly MacOS with their game porting toolkit with various different hardware configurations as opposed to a locked down proprietary one.
Once Sony shows a much bigger effort to embrace open hardware options as opposed to trying to funnel people to their proprietary one with unknown status of future ports I will be less wary of their attempts at acquisitions. And well Nintendo never will.
That’s only because Microsoft has no taste and can’t figure out how to actually create an IP.