this post was submitted on 15 Jun 2023
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Technology
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They’re paying for a portion of your attention. They’re slowly building an association with their product such that when you finally get around to buying say a VPN subscription your first thought is “Nord.”
It’s not going to affect everyone the same, for instance my thoughts on VPNs are “anything but Nord”; but they only need a fraction of users to develop a positive association with their brand.
Nord's cheap and keeps my ISP off my ass for torrenting. That's all I need.
so do 100 other options, though.
but nord is a huge advertising spender so it's what most people associate with 'vpn'
I looked through a bunch of options and Nord was the cheapest though, so it was the actual service that sold me on it not the ads. Unless something cheaper has come along since, that was ~2 years ago.