this post was submitted on 10 Jul 2023
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Technology

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221
Twitter traffic is 'tanking' as Meta's Threads hits 100 million users (www.cnbc.com)
submitted 1 year ago by trashhalo@beehaw.org to c/technology@beehaw.org
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Meta's new text-based social app Threads has quickly gained 100 million users since launching last week, which appears to be negatively impacting traffic on Twitter. According to web analytics, Twitter traffic declined 5-11% over the first two days Threads was available compared to the previous week. Threads was able to grow rapidly by allowing users to sign up with their existing Instagram accounts and bring over some of their followers. However, Threads has not yet launched in Europe due to regulatory issues. The fast growth of Threads may solidify its position as a real competitor to Twitter, which has over 238 million daily active users.

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[–] MaxPower@feddit.de 41 points 1 year ago (1 children)

Threads has not yet launched in Europe due to regulatory issues

LOL no, there are no "regulatory issues". Meta itself expects Threads to be illegal in the EU. Which is probably correct. And they do not seem to be having a problem with it. Which is fine by me.

[–] macrocephalic@lemmy.fmhy.ml 24 points 1 year ago (1 children)

Threads has not launched in Europe because it breaks European laws. Yet 100M people jumped straight on it.

[–] shiveyarbles@beehaw.org 13 points 1 year ago

From my understanding, people haven't "jumped on it", they were effectively pushed from existing Meta accounts.