Technology

59092 readers

4716 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

642

Elon Musk's X claims it's now a 'video-first platform' as it tries to reverse an advertiser exodus that has cost it billions in value (fortune.com)

submitted 10 months ago by stopthatgirl7@kbin.social to c/technology@lemmy.world

292 comments fedilink hide all child comments

The claim is a major departure for the service, which has long been known as a destination for posting short snippets of text.

you are viewing a single comment's thread
view the rest of the comments

[–] arc@lemm.ee 2 points 9 months ago

It's all about stickiness. Twitter still has accounts people want to follow whereas other platforms don't so people can't shift or find it hard to. I've seen some prominent users move to Threads, Substack, Bluesky, Mastodon etc. but not enough and scattering to the four winds doesn't help either. If there were an actual exodus of accounts across media, news, celebrities, sports, government etc. then Twitter die on its ass. Or even if big accounts started mirroring their content across other social media services.

And these rival services should really federate. But we all know that the commercial services are loath to cooperate with each other when they want all the pie.