If you have companies competing with each other they will lower their prices down to what's needed to sustain itself. Again the problem is that we have too many monopolies in our market which is why so many companies don't have competition. The root cause for so many reasons why solutions are inefficient is due to monopolization and consolidation of wealth and that needs to be dealt with, but that doesn't mean we shouldn't also do other things at the same time even if they aren't as efficient as they could be.