this post was submitted on 29 Dec 2023
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AI-created “virtual influencers” are stealing business from humans (arstechnica.com)
submitted 10 months ago by L4s@lemmy.world to c/technology@lemmy.world
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AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

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[–] UnderpantsWeevil@lemmy.world 5 points 10 months ago

So much of the job is face tuned and post-productioned anyway. And what are you even doing? Unboxing videos? Soy face in front of a sports car or a machine gun?

The real job of the modern influencer isn't sitting in front of a camera. It's all the SEO and brown nosing and cross-posting to raise your brand profile.

In a media economy where everything is online is it any wonder that an AI video in a feedback loop with a bunch of AI controlled bot "users" is going to max out on a platform that only knows how to reward these artificially manipulated metrics?