this post was submitted on 09 Jun 2023
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Apple
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I’m surprised at the price point - why not sell it at a loss (Apple can afford it) to drive uptake, which would increase app development, which would drive sales etc?
Then as mass production and supply chain issues become moot post pandemic, they start to make a profit, and sell more. If sales stall because of the current global cost of living crisis, it might not take off. I’m really excited for it, and can afford one but it’s hard to justify at that price. Make it 2k and see how many sell.
I don’t think Apple has ever sold at a loss unless they were liquidating stock that didn’t move.
For perspective, my first retail Apple purchase was a PowerBook 100.
Once you sell low, you can never sell high. Apple doesn’t necessarily feel confident they can drive a lot of purchases after the hardware itself. If enough people try it and feel “Oh wow, this is cool for watching videos!” they’ll never buy more apps/games.
Weirdly I think Apple is in a position where they don't need a wide install base to drum up developer interest. Everyone knows it's a land grab and first movers' advantage is huge in a new ecosystem and I think we all know that a lower price Apple headset would sell like hotcakes. So devs can (and likely are) invest early as if the install base already exists.