this post was submitted on 19 Dec 2023
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Adobe arguably has less shady enterprise licensing, but not better individual licensing.
That said, I would argue that the main reason Figma has become the tool of choice is because Figma was able to move quick and build out useful features faster than Sketch or Adobe. That’s what put them in the lead for UX tools.
Their bate and switch licensing shenanigans are a new thing, and something that came after they secured market dominance. The shady enterprise licensing stuff is a way to milk existing customers for more money.