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Job losses likely at VW as the people’s car brand becomes uncompetitive
(arstechnica.com)
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this post was submitted on 29 Nov 2023
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What made VW big, was building affordable, reliable, good quality cars that could be maintained easily even with limited means.
At some point in the early 2000s, a bunch of suits became greedy and decided to use the reputation built up over decades by their former products to cater to the international upscale market and sell overpriced cars of mediocre quality instead.
Somewhere in there is also too strong lobbying against emission standards, the whole emissions cheating and a too late entry into the EV market, because of lack of regulatory pressure. The company was so powerful, that it became fat and lazy, and now struggles to keep up with necessary reforms.
The late entry into the EV market is due to bad management and not lack of regulatory pressure. It is an international brand and company, so it has to adapt to most government regulation with some product or fail. It is not the fault of the regulators that they are fat, lazy and incompetent.
Even if that had not happened, there would still be the decline of quality coupled with a simultaneous increase of prices.
The ~~corruption~~ lobbying unfortunately is pretty much a staple of every large corporation these days.
They haven't become lazy, they are taking quite an effort to squeeze the maximum amount of money out of the minimal possible effort. They aren't optimising for good products, they are optimising for maximum profits. With corporate suits not thinking ahead any further than the next quarter's numbers and the resulting stock value, they don't care that reputation is a finite resource that will run out quickly if you're selling it rather than products that are good enough to actually replenish the reputation.