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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 1 year ago by Jessica@lemmy.world to c/lemmyworld@lemmy.world

236 comments fedilink hide all child comments

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[–] Nobody@lemmy.world 43 points 1 year ago (3 children)

Apparently "premium, takeover-style" campaigns are a thing that reddit sells to its advertisers. TIL The article says that the campaigns will relaunch next week after the delay.

[–] slashzero@hakbox.social 22 points 1 year ago

Blood… reaching… boiling point…

[–] billiam0202@lemmy.world 15 points 1 year ago* (last edited 1 year ago)

What do you think the unblockable "He Gets Us" bullshit is?

[–] Rick@lemmy.world 4 points 1 year ago (1 children)

Oh hell fucking no, if they start doing that reddit is for sure dead

[–] awderon@lemmy.world 10 points 1 year ago (1 children)

They have been doing this since March 2020.

Source: https://www.redditinc.com/blog/introducing-reddits-new-offering-for-advertisers-trending-takeover/

[–] Rick@lemmy.world 9 points 1 year ago

I'm aware, With this new article it seems they are going to become much more aggressive with ads and I expect them to get rid of old.reddit in the future to force even more ads on people with this change.