Having spent a lot of time on Mastodon... There are tons of people there talking about federated and self-hosted services, software freedom, censorship, encryption, tech regulation... A very narrow range of topics directly surrounding the fediverse get a lot of attention.

But nobody talks about anything else. Nobody goes to Instagram to talk about Instagram, nobody goes to Tiktok to talk about Tiktok, nobody goes to Facebook (at all). People use social media to either talk to their friends or talk about their hobbies and interests.

And if your hobby is tech, that's fine, enjoy. I like tech too. But please, if you have anything else to say, say it. The fediverse will never appeal to the masses if we don't embrace a wide variety of hobbies and interests.

We need people here talking about cooking. We need people here talking about fashion. We need people here talking about immigration policy. We need people here talking about everything people enjoy!

Yes, if you go to /m/fashion right now, it's... barely there. You're not going to get a ton of conversation when you post there. But that's not the point. The point is to build out the community, so that, a year from now, as more and more people attempt to post and engage, there is a conversation. There's a reason to be on the fediverse besides the meta circlejerk over how great the fediverse could be in theory.

This is the "content" people are craving. Find or start a magazine for your city, or your town, or your country. Write a post. Share posts from your favorite blogs. Comment on something, if you have anything to say at all. Share a youtube video—yes, a youtube video, I know, youtube sucks, but at least it gives us a path to a community here.