this post was submitted on 18 Nov 2023
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Apple will pause all its advertising on X, formerly Twitter, two days after owner Elon Musk tweeted his enthusiastic agreement with an antisemitic post.

A cascade of other major technology and media companies, from IBM to Disney, made similar announcements on Friday.

Apple’s ads had run beside tweets praising Adolf Hitler and the Nazis, according to a report released earlier in the week. Film studio Lionsgate said it would also pause ads on X, as did Warner Bros, Paramount, Sony Pictures, and Comcast/NBCUniversal, according to media reports. IBM made a similar move the night prior. The New York Times reported Disney would be pausing spending on the social media platform as well.

The billionaire CEO of Tesla and SpaceX wrote Wednesday that a tweet accusing Jews of hating white people was “the actual truth”. The White House condemned Musk’s statements Friday morning, lambasting them as “abhorrent”. A coalition of more than 150 rabbis had called for Apple, Disney, Amazon, Oracle and others to stop advertising on the social network in response to Musk’s tweets.

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[–] cybervseas@lemmy.world 17 points 1 year ago (1 children)

Money?

It is difficult to get a man to understand something, when his salary depends on his not understanding it.

[–] squiblet@kbin.social 7 points 1 year ago* (last edited 1 year ago) (1 children)

I can’t picture advertising on Twitter being extremely lucrative for large companies currently. Most of them have already reduced their Twitter ad spending by a huge amount compared to last year.

[–] nilloc@discuss.tchncs.de 6 points 1 year ago (1 children)

Apple is still happy to sell iPhones to right wing douche nozzles and twitter is a great way to reach them.

[–] squiblet@kbin.social 2 points 1 year ago

I'm sure. But it's not really who their brand is oriented towards or does best with, and they can easily continue to thrive without advertising on TwitX.