this post was submitted on 16 Nov 2023
74 points (98.7% liked)

Australia

3579 readers
132 users here now

A place to discuss Australia and important Australian issues.

Before you post:

If you're posting anything related to:

If you're posting Australian News (not opinion or discussion pieces) post it to Australian News

Rules

This community is run under the rules of aussie.zone. In addition to those rules:

Banner Photo

Congratulations to @Tau@aussie.zone who had the most upvoted submission to our banner photo competition

Recommended and Related Communities

Be sure to check out and subscribe to our related communities on aussie.zone:

Plus other communities for sport and major cities.

https://aussie.zone/communities

Moderation

Since Kbin doesn't show Lemmy Moderators, I'll list them here. Also note that Kbin does not distinguish moderator comments.

Additionally, we have our instance admins: @lodion@aussie.zone and @Nath@aussie.zone

founded 1 year ago
MODERATORS
lodion@aussie.zone
Fluid@aussie.zone
bestusername@aussie.zone
eatham@aussie.zone
74
McDonald's loses out in legal beef with Hungry Jack's (www.abc.net.au)
submitted 11 months ago* (last edited 11 months ago) by MHLoppy2@aussie.zone to c/australia@aussie.zone
15 comments fedilink hide all child comments
 

  • A court has ruled a Hungry Jack's burger did not infringe on McDonald's trademark.

  • McDonald's argued its rival's product could confuse consumers and eat into its profits.

  • A scientist was brought in to weigh the two-patty burgers over the three-year trial.

McDonald's has lost its legal dispute with fast-food rival Hungry Jack's over its Big Mac lookalike burger the "Big Jack".

The American giant had claimed that consumers would confuse the Big Jack with the Big Mac and this would eat into McDonald's profits.

But Justice Stephen Burley ruled against the claim in the Federal Court today.

"Big Jack is not deceptively similar to Big Mac," Justice Burley said.

you are viewing a single comment's thread
view the rest of the comments
[–] Zagorath@aussie.zone 2 points 11 months ago (1 children)

To elaborate, when Burger King wanted to expand to Australia, they discovered a different company already existed with that name, so for trademark reasons they couldn't open in Australia as Burger King. So they chose a new name here—Hungry Jacks. Most of the menu is broadly similar, as is the logo and iconography.

[–] youngalfred@lemm.ee 2 points 11 months ago

To add to this, when the trademark lapsed in the 90s, Burger King America actually opened BK branded stores here in an attempt to push out the Australian franchise holder (hungry jacks).
BK lost the legal case, had to pay a heap of money and decided to leave Australia, transferring all the bk stores to Hungry jacks.