this post was submitted on 07 Jul 2023
54 points (96.6% liked)
Movies and TV Shows
45 readers
2 users here now
General discussion about movies and TV shows.
Spoilers are strictly forbidden in post titles.
Posts soliciting spoilers (endings, plot elements, twists, etc.) should contain
[spoilers]
in their title. Comments in these posts do not need to be hidden in spoiler MarkDown if they pertain to the title's subject matter.
Otherwise, spoilers but must be contained in MarkDown as follows:
::: your spoiler warning
the crazy movie ending that no one saw coming!
:::
Your mods are here to help if you need any clarification!
Subcommunities: The Bear (FX) - [!thebear@lemmy.film](/c/thebear @lemmy.film)
Related communities: !entertainment@beehaw.org !moviesuggestions@lemmy.world
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
I was gonna post a rant railing against this obvious money-grab (shilling, product placement, half the budget is marketing/promotion blah blah blah) when, utilizing my encyclopedic memory of the moving image, I realized this type of "cinema" is nothing new. The only real difference is that now it is no longer an afterthought but an integral part of the plan, an efficient, organized, concerted cross-media marketing ploy. It's not meta, it's nostalgia rationalization; it's not smart, it's calculated.
Brand immersion my ass.
!moviesnob@lemmy.film