this post was submitted on 10 Nov 2023
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AoS (Age of Sigmar) is still fantasy in genre, it replaced WHFB (Warhammer Fantasy Battle) which GW killed off. The rulesets (and available armies) are very different. The easiest change you can see even in pictures is the round bases, and no movement trays.
They may claim otherwise, but it was money.
I liked AoS more than WHFB, but it was definitely money.
Even if it wasn't to sell all new models (which they do with every new army book that comes out), they changed the names of generic races to things that they can trademark. Elf turned into "aelf", dwarves turned into "duardin", lizardmen turned into "seraphon", etc.