this post was submitted on 06 Jul 2023
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I don't think this looks very good, but if we want a fighting chance, we can definitely do two things:
We need to make using other instances of Lemmy and kbin extremely easy. Seamless. Two taps on your phone simple. Sign up with Google. All that jazz. Then the most basic user will have an easier time choosing a non-Threads instance.
We need to, ironically I guess, advertise our LACK of advertisements. No matter how they do it, I'd bet anything Treads will integrate ads somehow, so this is a way we can quickly stand out.
On another note, users will want to go where the content lives. Of course, that makes this much more difficult. We all know Threads will be big, almost immediately. So, should we defederate with Threads like many of us are planning? This will keep us "safe" but we'll lose all the new content. Or should we instead remain federated to keep seeing the content? Of course this doesn't stop Threads from defederating from us themselves, so I truly don't know the answer.
No matter what, I think we need to stand out to average social media users in a big way. I think my two points above are just a start, though. We need to offer more.
I don't have high hopes, but I'm planning to fight like hell for our little paradise in any way I can.
Threads already has over 30 million daily active users and growing fast - I'm tipping it will be over a billion in a year or two.
The fediverse has 2 million monthly active users. Sorry, but we've already lost the content battle. Like it or not, Threads is king king and Lemmy/Mastodon are ants.
Regarding "two taps and you're signed up"... that's just never going to happen. If anything, it probably needs to be a bit harder to sign up. We don't want people using throwaway accounts.
Imo the fediverse should not try to compete with the big commercial networks on their terms. It will be much healthier when it grows slow and steady with people who want to be here because it is the fediverse. A place of freedom and lack of controlling evil players who will use your data to control your behavior (to get more ad revenue or worse, to make you act against your best interests, such as happened on facebook with Cambridge Analytica).
We're not gonna win from big dollars and vested interests. Let's not play their game. Let them play their game and let us be a safe haven for anyone who is done with being a pawn in that game.
The fediverse is already a really nice place to be. You don't need 100s of millions of users to have the network effect that creates a successful platform. We've already reached that critical mass.