this post was submitted on 07 Nov 2023
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You're lying to yourself. They pay a fixed amount for the giveaway and it doesn't matter if the games are claimed. If anything, you owning a game on Epic means you're more likely to mention it to your friends and possibly get them to use the platform and spend on it.
This. Active usernumbers are more worth to them than the small fee they pay the Devs. Everyone who "just redeems the free games" is helping them actively.
They pay a fixed amount based on expected/average number of units given away. If that number is higher, devs can get more money.
Can you provide any evidence for this? The documents from the Apple trial showed fixed and round figures for every single giveaway.
Yes, but those buyout prices aren't negotiated in a vacuum. When the number of entitlements goes up, studios will demand higher buyout prices. There's a reason free game quality has been lackluster lately. Studios demand a higher buyouts and Epic doesn't want to spend too much money, so they go with smaller titles.
I'm pretty sure the prices are based on the projected sales using industry knowledge and tools like SteamSpy, created by Epic's head of the publishing strategy at the time. It's not common that a publisher participating in a giveaway would get to use their own figures from a prior giveaway to change the price offered by Epic, while the others' figures are available only for the games in those leaks. In other words, claiming many copies in the present is extremely unlikely to have any effect on the future buyout prices.