Not sure but you want 50% of players to stick around. Eve Online had to polish and revamp their new player experience multiple times because newbies kept quiting their first week.

About 90%. I mean, seriously, these articles are all just clickbait bullshit. "Oh no, the game had fewer players on a Sunday than it did on the literal fucking release day! It couldn't possibly be that release is a major event where most players will be playing and then everyone splits off and does their own thing at different times and days every week! It's because nobody will ever play this game again!"

You know, like when Payday 2 "lost" all of its players like ten times during its run and somehow still warranted years of development and a sequel. Because average player count is what matters, not absolute numbers, and your average writer either doesn't want to say this because it's boring and obvious OR they're just complete idiots that don't understand it.

"But there are fewer players than on Payday 2!" Yeah, and there were more players on Payday than Payday 2 a week after release BECAUSE THE GAME THAT HAD BEEN AROUND FOR SEVERAL YEARS HAD MORE CONTENT THAN THE ONE THAT WAS JUST RELEASED.

I don't know which is worse... that people still write these shit articles that mean nothing, or that people actually put any kind of weight behind them.