this post was submitted on 14 Oct 2023
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The problem is that there's no competition. There's no real YouTube alternative that content creators can post to.
That's because video hosting platforms aren't profitable. Anyone that's trying to do what youtube is doing will either have shortcomings or go bankrupt.
Does some of the payouts need normalising? Some of the bigger content creators make absolutely bank for hardly doing anything with little overheads.
Most of people's earnings on YT are thanks to sponsors, not actually Youtube's own ads. Youtube's ad partnership has gotten really bad, the payments are reportedly not good at all while it's really easy to get demonetized.
Pretty much every major YT channel makes sponsored segments now or have a patreon, I'm pretty sure YT's ads are just to try generating profit.
Not just that, but anytime there is an alternative it gets flooded with neo-nazis, grifters, scammers and other garbage that would otherwise be banned on Youtube. But because the platform is small and uprising, or they were designed specifically for that purpose, they look the other way.
And the reality is there never will be anything that can meaningfully compete. Not anymore. Youtube has inertia. It’s not just that content creators get part of the advertising or that Youtube functionally advertises their channels based on related content algorithms. It’s also that youtube has over a decade of historical material. It’s the largest collection of video content in the history of the planet. Ever. By far. The age of “people are going to ditch your service for a competitor’s” is long gone. We are squarely in the age of the solid internet, which is ruled by a handful of very large, very powerful corporations, who do not really have to worry about “new competition,” because the scale of their operations is so vast, so well established as a part of the culture, and so astronomically expensive to maintain that nothing new could ever hope to compete.