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Indiana Jones and Flash flopped hard. Could this be the beginning of the end for franchise films? (lemmy.film)

submitted 1 year ago by chickenwing@lemmy.film to c/moviesandtv@lemmy.film

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For the last few years franchise movies like star wars, marvel, etc. made money regardless of quality. However now it seems like audiences are being choosier when it comes to these kinds of tentpole releases. I've seen some people online say that the movie/theater industry is losing people in general but I don't think that's the case.

Super Mario and spiderverse made a lot of money. And Oppenheimer, Barbie, and Dune seem to be tracking well. I think the problem is that people are getting sick of the same old stuff and need more than just a brand name to go to the theater. What do you you think?

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[–] echoplex21@lemmy.world 3 points 1 year ago (1 children)

End of franchise films ? Not even close. What I think you’re seeing now is the floor is much lower for franchise films than before (especially with comic book movies). You need more than “it’s a Marvel movie” to have people go out and come see. The top movies of the year are still either sequels to franchises or based on existing IP.

[–] chickenwing@lemmy.film 1 points 1 year ago (1 children)

That's true. I should have titled the end of the "risk free" franchise film. Disney and WB drop 200 million on a movie and start filming without a coherent script because they knew that the film would coast on the name alone. I think those days might be gone. Marvel and others might need to step up their game to survive.

[–] echoplex21@lemmy.world 0 points 1 year ago (1 children)

Agreed completely. Writing and Direction are key and studios will definitely need to recognize that (ironic considering the writers are still in strike).

[–] NoneOfUrBusiness@kbin.social 1 points 1 year ago (1 children)

Out of the loop, why is there a writers' strike?

[–] phi1997@kbin.social -1 points 1 year ago

In short, studios are trying to replace writers with AI