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Spider-man 2 is now available for preload!
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The embargo is to stop people from deciding not to buy based on bad reviews. If they were confident of good reviews, there would be no need. It's also a method of control over the reviewers.
There is no reason for a review embargo except to try to sell bad games. Not all games with an embargo are bad, but that is just hedging their bets.
Of course there is a reson for a review embargo. If you don't have one the fastes reviewer, probably with the shortest playtime would be release their review first to get clicks. It's mainly there to give everyone an appropriate time for their review.