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this post was submitted on 05 Oct 2023
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Disney claiming to be inclusive and still managing an incredible amount of gender stereotyping
They want both the queer dollars and the conservative family values dollars. They produce what they believe will be the most marketable to the most people.
They should just abstain from controversial shit and just make good movies.
I don't remember any of their prior movies needing to push agendas for anything in particular.
Then you aren't paying attention.
Gender-normative, male dominant relationships were the agenda. Since then, we've had an era of strong and independant - or at least stronger and more independant - female characters. Now we're entering an era of deconstructing heteronormativity.
Things have been one way for so long that you perceive it as normal, and anything else as a divergenance meant to push an agenda. Every piece of media you've ever consumed has had an agenda and actively, consciously played to the stereotypes that would bring in the greatest viewership and reinforce the most commonly held stereotypes and opinions. This is no different; you just got used to one agenda in particular.
So what you're saying is good content is good because it appeals to the audience and we are now purposefully not appealing to the vast, overwhelming majority of human beings which is why Disney and other companies that chase that temporary trend are failing in droves.
Got it.
So only one specific agenda is correct. All the rest must be silenced.
I mean they very obviously aren't failing in droves, Disney for instance has been increasing their profit every year except 2020 for the last while.
https://www.theringer.com/2023/10/3/23900759/disney-downfall-streaming-rise-and-fall-of-an-entertainment-giant
People aren't watching what they put out. Their sustainment is heavily reliant on their parks. They destroyed Marvel and Star Wars chasing something other than what the respective core demographic wanted. This is clearly majorly impacting them or else:
https://insidethemagic.net/2023/08/disney-ends-woke-agenda-casting-ad1/
https://www.msn.com/en-us/money/companies/desperate-disney-ceo-says-company-will-quiet-the-noise-of-woke-culture-push-amid-nearly-200-billion-loss-but-will-it/ar-AA1h4Gjb
It's not looking good for the "narrative", I'll tell you that.
Okay, but you're grossly missing the point. There was and will always be an agenda. Being upset that it isn't your agenda and presenting this opinion under the guise of wanting it depoliticized is at best ignorant and misinformed, at worst dishonest, and regardless attempts to reinforce and legitimize hate for those who do not conform to historical norms.
I'd propose that your argument about the "woke agenda" failing Disney's pocket book is in itself a cherry picked argument which ignores the massive technological and cultural shifts in the way we consume and monitize media. But it doesn't matter, because that has nothing to do with what we're talking about. Disney has always sold a lifestyle and pandered to an agenda. There is a reason Disneyland was such a prominent point of Baudrillard's work; Disney's ability to conjure and sell an imaginative reality has been historically unparalleled. Now that it's selling a fantasy that makes the privledged uncomfortable, ignorant, invalid commentary, such as your original comment, shows up perpetuating false premisis' about media suddenly pushing an agenda, as though this is new. It is not.
You can choose to try and understand that, you can dig in and veil your choice of ignorance and hate, or you can simply accept that you won't understand everything and bow out. Just don't be surprised when you face the consequences of your choices.
What was the agenda?
Inclusion and representation isn't controversial unless you're a bigot.
Theres been inclusion and representation in movies and TV since the 90s. I'm confused. What are you referring to specifically?
That’s a good idea, but what if some random person complains on twitter? Time to change it entire corporate strategy.
I don't think you understand what makes for good entertainment. Hint: you tend to need a conflict in a story. I wonder if "controversial shit" might be a place to find interesting conflict for your stories?
Also inclusion is not the same thing as pushing an agenda. Gay people are just people. They're allowed to exist in a story without it necessarily having to mean something.
Gay people have been in film and television since the 90s, what point are you trying to make?
You're an idiot.
Now now we can't make the boomers feel left out, there has to be something for ol' pops to laugh about and explain at the retirement home lunch.