this post was submitted on 04 Oct 2023
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Welcome to the Age of Paid Social Media (gizmodo.com)
submitted 1 year ago by psychothumbs@lemmy.world to c/technology@lemmy.world
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[–] HurlingDurling@lemm.ee 8 points 1 year ago

I think the author might be referring to businesses who use social media to reach and connect with customers, however if your customers don't see a value in paying for social media they won't use it and it won't be that necessary for those small and medium businesses.