this post was submitted on 04 Oct 2023
416 points (96.8% liked)

Technology

59402 readers
3857 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s@lemmy.world
L3s@fry.gs
L4s@fry.gs
L4s@lemmy.world
enu@lemmy.world
416
TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
109 comments fedilink hide all child comments
 

TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

you are viewing a single comment's thread
view the rest of the comments
[–] akilou@sh.itjust.works 9 points 1 year ago (3 children)

Can Mr Beast sue til tok over this?

[–] JustZ@lemmy.world 6 points 1 year ago (1 children)

No, can only DMCA takedowns.

If he can find the creator or publisher, he can sue for misappropriation of name and likeness. It's a privacy tort.

[–] HurlingDurling@lemm.ee 1 points 1 year ago

However I think he already said he doesn't care

[–] stolid_agnostic@lemmy.ml 1 points 1 year ago

Section 230 will absolutely reign here.

[–] Ullallulloo@civilloquy.com 1 points 1 year ago

No, Section 230 protects TikTok as a platform. He would have to sue the ad creator.