this post was submitted on 04 Jul 2023
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Technology
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I'm guessing previously they indexed the data and didn't actually use it. Nowadays they're using it directly themselves. You could argue previously they were making money from Google ads but google was always ad free I believe. Results had sponsors for sure but that wasn't linked to your data
Indexing is using it. They’d use the content of the page to decide how best to index it for search.