this post was submitted on 25 Sep 2023
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Cars - For Car Enthusiasts
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It's a small pickup that used to be in the Central & South American and Asian markets. It coming to the US and Canada is just a rumor, I think. But small truck enjoyers can hope!
We'll see. I like that the Ford Maverick has become as big of a hit as it has because that means more companies will eventually release competitors. I'm hoping for a modern El Camino. I really think that if GM had released an El Camino on the RWD Alpha platform, it could have saved the Camaro since it also rides on that platform.
A new El Camino would be so sick. It's highly unlikely, but in my mind the success of the Maverick could conceivably prod Ford into beating GM to the car-truck punch and dust off the Ranchero to serve a more pragmatic side of the small truck-wanting market.
I think performance is more part of the El Camino's DNA than the Ranchero's. It would be fun if Ford offered an economical ute thing with a smaller motor and few substantial performance options. Maybe a small Ford Ranchero SHO (RancherSHO?) production run for funsies, but otherwise super basic. If those did well, then Chevy could go "hold my beer..." and make things fun.
Unfortunately I think we are caught in a weird holding pattern for cars like that. For the last few years all car makers have been cutting almost anything fun or interesting as they ramp up their EV game. And that's going to continue for a few more years as there is a whole ton of stuff going on internally and tons of uncertanty. I think (or at least I hope) that once these comapnies figure out their EV game-plan, they will use the cost savings allowed by using a common skateboard platform and let their designers run wild with crazier designs. But if that does happen, it probably won't for a while. I think the first sign of this is that rather cool ID.Buzz retro EV van from VW.