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Not my OC but what I've believed for years: there's no conflict between reducing your own environmental impact and holding corporations responsible. We hold corps responsible for the environment by creating a societal ethos of environmental responsibility that forces corporations to serve the people's needs or go bankrupt or be outlawed. And anyone who feels that kind of ethos will reduce their own environmental impact because it's the right thing to do.
Thoughts?
Or maybe it creates a market for feel-good products, like plastic coated wrapping which looks like recycled paper.
Or companies actually do what you want, but continue to serve this other customer bubble who does not share your values at all. Environmentalism becomes just another lifestyle option.