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Unfortunately that would disproportionately impact small local businesses far more than large corporations.
How?
Because you know who General Electric is and it’s easy to verify they’re actually advertising with you and that they’re a legitimate company, Jim-Bob’s Auto Repair, not so much.
“Knowing who General Electric is” is not how verification is done. Small businesses can authorize a credit card, provide an official ID, submit their LLC info… these aren’t rocket science and scammers won’t do any of them. Do you know how many fields operate with licensing in place? Do you think inly GE-sized companies do plumbing, for example?
Oh yeah i see auto repair scam adverts all the time...?
Wait no, im seeing goddamn miracle cures for aging on youtube. Old guy literally saying itll make you 20 years old again.
Woudl you like to buy Doctor Binsemanns Bevertail extract? It cures cancer, aids, std's, headaches, stupid and much much more! Its even cheaper than insulin! Only $59.99 per 50ml
You mean like that? Been there, seen that, I know why I pay for kagi and YT Premium and have adblockers everywhere else.
That’s… not how due diligence works.
Spending more money on more staff for checking the validity of advertisements can affect small businesses more because they have less money.
You got turned around somewhere, we're talking about small businesses advertising through major platforms like google. Theres no "small business" online advertising platforms
Ahh ok. I guess I kinda got lost in the thread somewhere. Thanks for letting me know. Ignore my previous comment.