this post was submitted on 19 Sep 2023
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I don't think it would've gone the exact same route, but they would've become more aggressive about gaining revenue.
Twitter wasn't very profitable, but it wasn't hemorrhaging cash either. If Musk had come in, left most things alone, and focused on killing the actual dead weight while getting a little extra cash from blue checks his simp army would have had ammunition for another decade.
It was in fact hemorrhaging money. They have been cash flow negative for quite some time now, with steadily decreasing assets. While they recently have been decreasing their short term debts, they have also been accumulating long term debt to such a degree, that in Q1 2022 their cash/debt ratio became negative.
All this long term debt must be becoming an increasing problem during the current economic climate.
No matter what you think of Musk, radical changes were absolutely necessary.