My brother and I kinda woke up to the ideology of intention with expletives back when we were coming out of college. We were raised not to swear, so we didn’t for the most part, but then we thought about intention and the true meaning and effect of words and we kinda decided that for us as adults who can read a room and understand intent, we didn’t care about swearing anymore. Most of our social settings it was fine and we knew when to stop for the people around us so they weren’t uncomfortable.