this post was submitted on 07 Sep 2023
428 points (98.6% liked)
Privacy
31975 readers
525 users here now
A place to discuss privacy and freedom in the digital world.
Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
In this community everyone is welcome to post links and discuss topics related to privacy.
Some Rules
- Posting a link to a website containing tracking isn't great, if contents of the website are behind a paywall maybe copy them into the post
- Don't promote proprietary software
- Try to keep things on topic
- If you have a question, please try searching for previous discussions, maybe it has already been answered
- Reposts are fine, but should have at least a couple of weeks in between so that the post can reach a new audience
- Be nice :)
Related communities
Chat rooms
-
[Matrix/Element]Dead
much thanks to @gary_host_laptop for the logo design :)
founded 5 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
So with Topics and the removal of 3rd party cookies Google can then have a monopoly on behavior based ad tracking since they also have 64% of the browsing market. This is also bad.
This is absolutely the big problem. Google already has a near monopoly on internet advertising, with Facebook/Meta being their only real competitor. If Google has full control over the interest tracking/targeting technology and it's inescapable because it's part of the browser engine then they are effectively the gatekeepers of all internet advertising. Meta could still operate as an advertising agency but wouldn't be able to implement any of their own technology, they'd have to just use what Google allows them to.
Definitely bad, but is it worse than tracking pixels (which came out of Facebook Beacon)? From an end-user privacy sense, I think Topics might be better as it doesn't keep track of your specific web activity, only general interest categories for the websites that you visit within a period of three weeks - and the record is kept locally in your browser, not on a corporate server.
It's not part of the browser engine. It's part of the browser "chrome" (part of its namesake), the thing around the browser engine. So this isn't in Edge and goes without saying, it isn't in Firefox etc.
It's still bad. Chrome is still a popular browser.
Edit: it does keep track of your browser activity, just doesn't share the whole bunch of data with their parties.