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Tim Sweeney says Epic Games Store is open to devs using generative AI
(www.gamedeveloper.com)
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Epic is desperate to get a leg up in steam. This is a risk they are willing to take in order to try to get ahead of steam.
Honestly, Epic gets 5% of the profits of a lot of games. Most major studios are switching to Unreal. So that's likely going to be their money maker for years to come. A storefront is their bonus cash. A lot of people seem to be getting games on EGS.