this post was submitted on 12 Jun 2023
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One of the very few lessons we should probably take from tumblrs playbook but making the platform so actively hostile to corporations by dunking on them and memeing them so hard that the mere mention of lemmy sends shivers down their CEOs spines. The advertising value of tumblr post buyout literally dropped to around 1% of its worth due to the active hostility within the community to any corporate interactions.
Also what ground would they have on a lawsuit? It's federation based, if they sue one instance to it shutting down another can just pop up.
The tumblr drop in value was primarily with the NSFW ban as this was one of the main contents.
It was a mixture of both last I heard, but I could be very wrong.
If you have a link on that I would love to read upon that.
https://www.wsj.com/articles/tumblr-shoots-for-a-comeback-with-users-and-advertisers-11670620304 It's hard to fully encapsulate just how hostile people were to advertisers there, but this kinda gives a glimpse of it. This quote in the article stands out specifically though as giving a bit of insight.
โTumblr has always been a notoriously challenging place for brands to break into,โ Ms. Littleton said. "