Technology

59402 readers

3123 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

408

Ad firm plans to use people’s data in a maneuver to sink data privacy bill (www.politico.com)

submitted 1 year ago by ProfessorPeregrine@reddthat.com to c/technology@lemmy.world

29 comments fedilink hide all child comments

Internal emails highlight how an advertising company can use its in-house resources to oppose public policy proposals.

One of the world’s largest advertising firms is crafting a campaign to thwart a California bill intended to enhance people’s control over the data that companies collect on them.

According to emails obtained by POLITICO, the Interpublic Group is coordinating an effort against a bill that would make it easier for people to request that data brokers — firms that collect and sell personal information — delete their dossiers.

you are viewing a single comment's thread
view the rest of the comments

[–] Gnubeutel@feddit.de 3 points 1 year ago

Ads themselves are just annoying but tolerable. But we're talking about targeted marketing. Ad companies keep data on you, the user, so they can squeeze out a bit more money from avertisers. That requires the users' consent in many parts of the world and ad companies still try to weasel around that. When you don't want them to have your data, a word from you should be enough. No hidden options, no clicking through a dozen pages, no ifs and whens.