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Can you clarify a bit?
Do you mean that they are trying to identify, corral, and market heavily to these low-standards consumers so as not to waste their time with the rest (analogous to email scams)?
Or more that they are progressively beating down our collective level of standard so as to make the cheap crap more broadly palatable?
I don't necessarily disagree with either, but they are pretty different, so just curious which direction you are going.